Between us, we’ve spent over three decades inside recruitment and search businesses. Building them. Running them. Breaking them. Fixing them. And helping other Recruitment Business Owners do the same without burning themselves into the ground.

We’ve lived the reality most people only talk about. Winning big clients and watching revenue spike. Losing deals at the last minute to undercutting competitors.

Feeling the pressure of open roles, cash flow, and constant delivery while still being expected to “work on the business”.

That experience is why we don’t deal in theory.

We know exactly how easy it is to get trapped in a cycle of chasing clients, discounting fees, and telling yourself it will settle down once the next deal lands. And we’ve spent years helping Recruitment and Search Business Owners break that cycle and replace it with something more stable, more predictable, and far less stressful.

Over the years, we’ve worked with recruitment businesses of every shape and size. Solo operators trying to escape feast and famine. Growing teams struggling with consistency. Multi million pound firms that look successful on paper but feel fragile underneath. Different sectors. Different Countries. Different markets. Same underlying problem.

Client acquisition that depends too heavily on effort, timing, and hope.

That’s why we refined a system that removes guesswork and replaces it with structure.

A predictable, scalable approach to attracting the right clients consistently, without relying on outdated tactics or constant hustle.

We’ve also never been sentimental about how things used to work.

Recruitment has changed. Buyers have changed. Attention has changed. The firms that win now are not the ones doing more of the same, louder. They’re the ones who adapt, leverage modern systems, and build authority in a way that compounds over time.

That includes using smarter marketing, better positioning, and yes, technology and AI where it actually adds leverage instead of noise.

But none of that matters if it comes at the cost of your life.

Everything we do through Make More Placements is built around one principle.

Growth that gives you more freedom, not less. More control, not more pressure. A business that supports your life, instead of consuming it.

We wrote The Recruitment Client Machine because we know how frustrating it is to feel capable, experienced, and still stuck chasing work. To know you’re good at what you do, yet feel like the business never quite settles. This book exists to change that.

It’s the blueprint we wish more Recruitment Business Owners had before they wasted years doing things the hard way.